Whilst we adore football and our football club, we hope that we get across to you lovely readers that the mag is about a bit more than simply the ninety minutes on the pitch? Thank the good Lord, eh?

Take the city’s bid to become the UK City of Culture 2021, for example……

Whilst recently we saw a report stating rather brilliantly how much a successful Stoke City FC had done for the local area and local economy, shouldn’t it be on every single Potteries’ agenda to push our beloved city’s bid for cultural success? The city was shortlisted for the title in July, and the final bid was sent off to government on 29th September. Indeed, the bid was launched (literally) via a duck that was shot 20 miles straight up into the atmosphere!

The submission was accompanied by the city’s distinctive bid logo and the SOT duck videoed and photographed against the incredible backdrop of the planet and thin blue line separating earth’s atmosphere from the blackness of space. We did offer to send Orfy instead of the duck (as he does look a little alien-like), but the powers-that-be weren’t having it!

The bid for UK City of Culture status isn’t something that just happened by chance. Nor did the final submission come down to the work of one person. This is a city-wide submission, and is the culmination of months and months of hard work. It has been driven by Paul Williams – a Scouser by birth, but more than a honorary Stokie in this day-and-age, and a man who loves his football, loves this city, and has an amazing energy for pushing this city forward. I’ve met him a number of times, and you can’t help but be impressed by the bloke.

The bid is for us all. Every single one of us. To see the impact and benefits of actually winning the title, just take a peek up the M6/M62 towards Hull, where we’ve seen the following figures bandied about…..

– 9/10 residents have attended or experienced a cultural event or activity since it claimed the title
– recent months have seen more than 1.4 million visits to cultural events, exhibitions or activities in Hull
– a 14% increase in hotel occupancy.
– at least 450 events, exhibitions and cultural activities taking place during the first season, which attracted over 1.4 million visits
– there’s been a huge, positive feelgood-factor amongst the people in Hull since they won their bid

This is a chance to show everyone what this city is about and it’s a chance to ensure our city – one that has made very positive progress in recent times – is one that reaches its full potential.

Cities aren’t about buildings. They’re all about the people who live in them. We’ll never be a Chester, a Bath, or a York, but there’s no need to be – we’re a Stoke-on-Trent. And we’re a city that has the friendliest, most down-to earth folk in the UK. We should be singing what we have got from the rooftops, and not hiding it under a bushel/kiln, as we always have done. Creatively, the city has boomed in the last few years, with any number of start-ups and people getting off backsides and having a go. This, all on the back of a resurgent pottery industry, means it really is our time.

We are also in a brilliant logistical position, with any number of airports, motorways, and major railway stations within easy reach. We also have a depth of cultural heritage and history – but it’s about time this city started making more history, for future generations of Stokies to wax lyrical about.

It doesn’t matter who you are, what you do, or what football team you support. The bid has had the relentless backing of community, resident and art groups; businesses; education establishments etc… well as the support of many partners throughout the region and beyond. And we’re proud that Duck has been on board since day one, too. We see what it can, and will do, for Stoke-on-Trent.

For too long we were the ‘Sick city’; for too long we were the butt of jokes from the ignorant and clueless. But when the likes of TV’s Clare Balding walks the streets of this city and then plasters positivity all over social media (when she had no reason to do so), then as Bob Dylan said, “The times are a changin”.

And every one of us can influence that change in our own small way. Just get behind the bid. Do what you can, when you can. Share information with others – both inside and outside the city; join the thousands who back the bid on social media (just search for sot2021 and don’t forget to use #sot2021). Tell @DCMS on Twitter just why Stoke-on-Trent is ace!

Our city has so much to offer, and winning this would create a massive boost for the entire region, plus it would also give people in Northern Ireland, Scotland, Wales and beyond the chance to share in the culture and heritage of Stoke-on-Trent on a national stage.

Sorry that this isn’t a football-based editorial. In fact, no, we’re not sorry at all! As proud Stokies and editors of this humble magazine we can never influence how our team doe: But we’d love to influence everyone reading this to back the bid. And come decision-day in December, we pray we get the chance as a city to sing……“UK City of Culture, we know what we are/we won it one time!”

To the people responsible for making the decision. we say choose wisely – you have the power to change our city forever. It’s s city that is eager to change; we’re a people that deserve change.